Mi Social - An Introduction

What is Mi Social?

Mi Social is a management tool that enables our people to plan, manage and report our social value and community activities. This can include anything from delivering workshops in schools to inspire young people to develop their maths, science, technology and engineering skills and offering work experience to helping ex-offenders into employment and renovating safe houses for young mums.

Mi Social enables our people to:

Plan - Create bespoke social value plans with our customers, to take into account the needs of the local communities that we work in.

Manage - Enable our teams to manage community and social value activities more easily.

Report - Produce internal and external customer reports quickly and simply.

Why We Did It

Willmott Dixon has a purpose beyond profit, but before Mi Social was created we weren’t able to capture, showcase and report on all the amazing work that our people have been doing in the communities that we live and work in.

Our customers are also putting more emphasis on social value in bids and tenders, so aside from the good work we do, being able to better report on our social and community work also makes good business sense.

Mi Social saves our people time by:

•  Avoiding duplication of data entry

•  Reducing the need for paper forms

•  Simplifying data entry

• Reporting our social value at the click of a button

How it Works

Mi Social allows our people access to a Social Value Account (SVA) plan builder tool to produce bespoke social value plans for our customers and the local communities that we work in.

Social value activities are logged and audited on a monthly basis, which is shown as progress against the social value plan.

 

Glossary of Terms

Below is a table of terms we expect may need some clarification:

 

Term	Definition
Master Plan / Master SVA Plan	A collection of social proxy measures that define specific targets to be used on projects.
Project Plan / Project SVA Plan	Associated to a particular Master SVA Plan version, the Project SVA Plan will consist of a number of measures from the associated Master SVA Plan, along with a target for each
SVA Measure/TOM/Proxy	A single target which can be used on a project which generates a predefined amount of social value
YPT	Young People Target – a now discontinued reporting metric which is still included in historic reports.
YTD	Year to Date – Refers to either a timespan for data, or specifically to the Year-To-Date excel report
Career Targets	A new reporting metric which replaced the Young People Target in 2020. This metric now appears in reports and is automatically calculated based on values entered into Investment Entries.
Investment Entry	An investment entry is a record of a particular community activity that has been undertaken. It consists of one or more Activities, which capture data about the specifics of what took place, along with some top level information. Each activity can optionally be related to an SVA Measure in order for it to contribute social value to the project.
Engagement Entry	Functionally the same as an Investment Entry, however, engagement entries do not contribute towards any totals in reports and may not have an SVA Measure associated to them.
SROI	Social Return On Investment – the social value of an entry, project, etc.
HoF / Head of Foundation	Users with the Group Community Manager role